Reputation is people’s general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or trust a person or entity has earned in a particular social group or community. Reputation is often based on the perceived quality of an individual’s or group’s actions, character, and accomplishments. A person or entity with a good reputation is generally seen as reliable, trustworthy, and worthy of respect. Conversely, a person or entity with a bad reputation is often seen as untrustworthy, unreliable, or lacking in character.

Reputation repair, without removals, typically takes about two months to show progress by suppressing negative content and promoting positive material. On average, a full campaign achieves satisfactory results within six to ten months.

Online reputation management (ORM) services involve strategies used by reputation management companies to shape and enhance how clients are perceived online. These services track digital footprints, address negative content, and amplify positive content.

Through SEO, social media management, and content creation, ORM professionals influence what appears in search results, AI-generated content, and social platforms, ensuring a favorable online presence.