Building Trust, Credibility, and Respect—Your Reputation Defines You.

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Frequently Asked Questions(FAQs)

What is reputation?

Reputation is people’s general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or trust a person or entity has earned in a particular social group or community. Reputation is often based on the perceived quality of an individual’s or group’s actions, character, and accomplishments. A person or entity with a good reputation is generally seen as reliable, trustworthy, and worthy of respect. Conversely, a person or entity with a bad reputation is often seen as untrustworthy, unreliable, or lacking in character.

How long does reputation repair take?

Reputation repair, without removals, typically takes about two months to show progress by suppressing negative content and promoting positive material. On average, a full campaign achieves satisfactory results within six to ten months.

What is reputation management?

Online reputation management (ORM) services involve strategies used by reputation management companies to shape and enhance how clients are perceived online. These services track digital footprints, address negative content, and amplify positive content.

Through SEO, social media management, and content creation, ORM professionals influence what appears in search results, AI-generated content, and social platforms, ensuring a favorable online presence.

How much does it cost to suppress search results?

Costs for suppressing negative search results vary based on difficulty. Most reputation management campaigns typically range from $4,000 to $8,000 per month, with an average duration of six months. Caution: Low-cost campaigns may harm rather than help your reputation.

What types of search results can be suppressed?

Most search results on Google or Bing can be pushed down, including images, to reduce visibility. However, some content—like Wikipedia pages or government websites—are more challenging to suppress and may require longer campaigns or may not be fully suppressible.

Does suppressed content stay hidden?

In most cases, suppressed negative search results stay well out of view for branded searches. Many clients have seen stable results for over a decade. However, results may occasionally shift due to algorithm changes or new content, so ongoing monitoring is beneficial.

What types of content can be removed from search results?

Various types of content can be removed, such as defamatory material, outdated information, personal details, explicit images, and content that violates terms of service. Removal eligibility depends on the specific content and platform policies.

How quickly do reviews and ratings improve?

Improvements often start within a week of setup and typically continue to progress throughout the duration of the campaign, leading to steady enhancement over time.

What is reputation marketing?

Reputation marketing combines brand management with digital marketing to enhance a business’s online presence. It utilizes customer feedback, social media, and positive content to build trust and credibility. Key strategies include monitoring mentions, improving reviews and ratings, content creation, managing profiles like Google, and Wikipedia oversight. By strengthening trust and visibility, reputation marketing provides a competitive advantage, boosts conversions, and fosters customer loyalty.

Is reputation marketing more important than SEO?

Reputation marketing encompasses SEO but goes beyond it. While SEO focuses on enhancing brand visibility in search results, reputation marketing includes a broader set of tools—such as review management, reputation management, knowledge panel optimization, and sometimes Wikipedia management—to build credibility and trust. Together, they offer a comprehensive approach to strengthening a brand's online presence.

Can I create my own Wikipedia article?

Technically, yes, but self-created Wikipedia articles have a low chance of long-term survival. Wikipedia favors articles developed by independent editors and built through community consensus over time.

What is Wikipedia page monitoring?

Wikipedia page monitoring tracks and analyzes changes to a Wikipedia page, providing alerts about edits and assessing their sentiment. This service helps protect an individual’s or brand’s online image by ensuring the page remains accurate and unbiased.